In addition to riding around in a person-powered tricycle in the shape of the Westeros throne, several other things keep popping up:
Yoga pants
Brisket
Drones
Chest tattoos
Side boob
The Ramones
An eclectic mix, to be sure. Also, all the cool kids call it "South-By" because two additional syllables is so time consuming and they're busy networking, you know? Always hated the cool kids.